Charina
Manuel

End-to-end digital marketing support for a copywriting education brand, handling everything from funnel architecture to paid advertising and student engagement.

• Designed and built multi-step sales funnels including opt-in pages, sales pages, order forms, and thank-you sequences to drive course enrollments
• Created and managed membership portal for students with structured course modules, drip content scheduling, and access-level controls
• Set up marketing automations including welcome sequences, abandoned cart recovery, post-purchase onboarding, and re-engagement workflows
• Managed Meta Ads campaigns end-to-end: audience research, ad creative development, A/B testing, budget optimization, and performance reporting
• Planned, wrote, and scheduled email marketing campaigns for product launches, promotions, and weekly newsletters
• Maintained CRM records by segmenting contacts, tagging leads by funnel stage, and tracking pipeline progression
• Provided day-to-day admin support including calendar management, student inquiry responses, and internal documentation

Supported an online academy with landing page creation, paid advertising, and email marketing to boost student sign-ups and engagement.

• Designed and built high-converting landing pages for course promotions and lead magnets, ensuring mobile responsiveness and fast load times
• Set up and managed ad campaigns across Meta platforms, including audience targeting, creative asset coordination, and bid strategy adjustments
• Scheduled and deployed email campaigns for upcoming classes, seasonal promotions, and student re-engagement sequences
• Compiled weekly performance reports covering ad spend, click-through rates, email open rates, and conversion metrics for stakeholder review

Built the digital marketing infrastructure for a travel and tours company, focusing on lead capture funnels and automated email communication.

• Designed and developed lead capture funnels tailored to travel packages, including destination-specific landing pages and inquiry forms
• Built automated email sequences for lead nurturing, booking confirmations, pre-trip reminders, and post-trip follow-ups
• Created workflow automations to route leads based on travel interests, inquiry type, and booking status
• Prepared and delivered weekly performance reports tracking lead volume, email engagement rates, and funnel conversion metrics
• Managed contact lists with proper segmentation by travel preference, booking history, and engagement level

Provided comprehensive digital marketing support for a publishing brand, covering funnel creation, email strategy, and paid ad management.

• Designed and built sales funnels and landing pages for book launches and promotional campaigns with integrated payment checkout
• Created and managed email marketing campaigns including launch sequences, pre-order announcements, and customer retention emails
• Set up Meta Ads campaigns with custom audiences, lookalike targeting, and retargeting strategies to maximize book sales
• Conducted A/B testing on landing page elements (headlines, CTAs, imagery) and ad creatives to optimize conversion rates
• Managed ad budgets and provided regular performance analysis with actionable recommendations for scaling

Delivered end-to-end marketing strategy and execution for a financial advisory brand, from competitor research to funnel optimization and content planning.

• Wrote high-converting ad copy and designed visual creatives for Meta Ads campaigns targeting financial professionals
• Designed and iterated on landing pages optimized for lead generation, including split-testing headlines, layouts, and call-to-action placements
• Conducted in-depth competitor research analyzing positioning, messaging, ad strategies, and funnel structures to identify opportunities
• Developed monthly content plans aligned with campaign goals, covering social media posts, email content, and blog topics
• Optimized existing sales funnels by analyzing drop-off points, improving page load speeds, and refining the user journey from ad click to conversion
• Created detailed campaign reports with insights on cost-per-lead, return on ad spend, and recommendations for next steps

Served as the dedicated Go HighLevel specialist, building and managing the full digital ecosystem including funnels, automations, CRM, membership sites, and social media operations.

• Designed and built complete funnel ecosystems in Go HighLevel including opt-in pages, sales pages, upsell pages, checkout pages, and thank-you pages
• Created complex automation workflows covering post-purchase triggers, lead nurture sequences, appointment reminders, and internal team notifications
• Developed and implemented detailed process maps for the entire customer journey from first touchpoint through onboarding and retention
• Set up and managed social media publishing through the HighLevel Social Planner, scheduling content across Meta (Facebook & Instagram) with consistent branding
• Built a structured membership site and portal with tiered access levels, drip-released modules, and progress tracking for members
• Managed CRM pipelines and opportunities, segmenting contacts by customer journey stage and automating stage transitions based on user actions
• Configured calendar booking systems with availability rules, buffer times, round-robin assignments, and automated confirmation and reminder sequences
• Provided ongoing platform maintenance including troubleshooting broken automations, updating funnel content, and onboarding team members to the system

Built and optimized the digital systems backbone for a coaching and consulting brand, focusing on funnel performance, automation workflows, and client experience.

• Designed and built multi-page sales funnels including webinar registration pages, replay pages, and application funnels for high-ticket offers
• Created end-to-end automation workflows for lead capture, webinar reminders, post-webinar follow-ups, and application processing
• Developed process maps outlining the complete client acquisition journey, identifying touchpoints for automation and manual intervention
• Set up and configured a membership portal with structured content delivery, progress milestones, and community access for coaching clients
• Managed social media content scheduling, community engagement, and platform-specific content adaptation across Facebook and Instagram

Supported a productivity-focused coaching brand with funnel development, automation setup, and Meta Ads compliance to ensure smooth campaign delivery.

• Built high-converting funnels for lead magnets and course launches, including opt-in pages, bridge pages, and sales pages with embedded video content
• Set up automation workflows for lead nurturing sequences, abandoned cart reminders, and post-purchase onboarding emails
• Conducted thorough Meta Ads compliance reviews on ad copy, landing pages, and funnel content to prevent account restrictions and policy violations
• Audited existing funnel performance and implemented improvements to page structure, load speed, and mobile responsiveness
• Documented standard operating procedures for funnel builds and compliance checks to ensure team-wide consistency

Managed the full digital marketing operation for a community-driven brand, spanning funnel builds, email campaigns, CRM reporting, community management, outreach, and newsletter production.

• Built complete sales funnels from scratch including lead capture pages, tripwire offers, core offer pages, and post-purchase upsell sequences
• Managed all email marketing operations including campaign planning, copywriting, list segmentation, scheduling, and performance tracking
• Maintained CRM hygiene and generated detailed reports on pipeline health, lead sources, conversion rates, and revenue attribution
• Facilitated community support by moderating discussions, answering member questions, organizing events, and maintaining engagement within online groups
• Executed cold outreach campaigns through email and direct messaging, including prospect research, script development, follow-up sequences, and response tracking
• Set up Meta Ads campaigns and Business Manager accounts, including pixel installation, domain verification, custom audience creation, and campaign structure
• Created and distributed weekly newsletters covering community updates, curated content, and promotional offers with consistent branding and formatting